Product Designer crafting intuitive, high-impact digital experiences. I simplify complex problems into clear, engaging products that help businesses grow and users feel in control.
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GitHub
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Experience
Product Designer
- Designing for Upwork’s Growth & Monetization team, focused on user acquisition, conversion, and pricing optimization across web experiences.
- Led visual and UX design for key initiatives, including the Business Plus pricing and landing page redesigns, reducing user confusion and improving plan adoption through simplified tiering, new testimonial sections, and refreshed hero content aligned with the latest design system.
- Designed the Business Plus onboarding dashboard, introducing contextual “Get Started” actions to help new clients quickly post jobs, find pre-vetted experts, and invite teammates.
- Partnered closely with PMs, marketers, engineers, and content designers to align growth experimentation with design system standards—balancing marketing storytelling with cohesive product experiences.
- Delivered A/B test variations and responsive designs across desktop and mobile, leveraging Figma, design systems, and competitive analysis to inform iterative, data-driven design decisions.
Product Designer
Freelancer
October 2022 - September 2025
San Francisco, California
- Multi-Industry Client Work: Delivered freelance design solutions for clients in technology, hospitality, and travel, adapting to a variety of business needs and project scopes.
- Web & App Redesign: Led end-to-end redesigns of websites and mobile applications, modernizing user interfaces and improving usability through iterative prototyping and user feedback.
- User-Centered Approach: Conducted user research and usability testing to inform design decisions, consistently achieving high client satisfaction.
Product Designer
Telus Digital ↗
October 2021 - October 2022
Porto Alegre, Brazil
- Design System Thinking: Designed a white-label design system for web, iPad, and mobile, creating adaptable UI components with customizable highlight colors to align with different brand identities.
- Information Architecture: Simplified complex data presentation for valet operations by structuring information on vehicles, drivers, guests, and pricing factors, adapting layouts for different environments like hotels, malls, hospitals, and residential buildings.
- User-Centered Innovation: Replaced a clunky webview-based dining experience with a fully integrated in-app ordering system, enabling seamless reservations, menu browsing, and payment alongside RV resort fees. Introduced pagination to enhance usability.
- Prototyping & Usability Testing: Developed and tested high-fidelity prototypes with stakeholders and select customers, refining interactions before development to ensure an intuitive experience.
- Experience Optimization: Redesigned a complex coffee supply chain tracking system by introducing pagination, breaking down the journey from cultivation to global shipping into digestible steps for better user comprehension.
UX Designer
Apple Developer Academy ↗
February 2019 - December 2020
Porto Alegre, Brazil
- Brand Storytelling & Marketing Impact: Crafted a compelling narrative for pre-launch marketing materials, using a positive and joyful tone to build curiosity and establish a strong brand voice.
- Unique Visual Identity & Customization: Designed a travel planning application with a distinct book-inspired interface, leveraging typography and color palettes to create a minimalistic yet modern feel. Enabled full user customization, from itinerary structure to activity durations.
- End-to-End Product Development: Worked in agile teams of five (3 developers, 2 UX designers) on rapid 2-4 week design sprints, tackling diverse challenges from research and prototyping to user testing and implementation, adapting based on feasibility.
- Apple-Centric Design Approach: Applied Apple’s Human Interface Guidelines to optimize usability for iOS, ensuring a familiar experience for users while streamlining development by leveraging native components.
UX Designer
Mocka ↗
April 2019 - October 2021
Porto Alegre, Brazil
- Collaborative Problem-Solving: Led the redesign of a pet-focused social platform, ensuring seamless compatibility across iOS and Android while maintaining a cohesive experience. Developed mockups and prototypes tailored for each OS to improve developer communication and implementation. This resulted in over 20,000 new sign-ups.
- User-Centered Interface & Engagement: Designed a cleaner, more intuitive interface that enhanced usability, addressing a wider range of user cases. These improvements led to a significant increase in engagement, with 18,000 photos uploaded and 16,000 health events tracked in 2022.
- Efficient Content Discovery: Conducted user testing with 10 doctors to streamline content retrieval. Addressed their biggest pain points by introducing distinct colors and icons for different medical categories (neurology, psychology, urology, etc.), improving navigation and reducing search time.
- Strategic MVP Development: Prioritized key user needs and stakeholder requirements to launch a functional MVP in just three months. Focused on three core screens—an alphabetical content list, a medical tools section (including nutritional and medical calculators), and an advanced search with filters—to ensure a fast and effective go-to-market strategy.
UX Designer
NAPEAD ↗
November 2016 - February 2019
Porto Alegre, Brazil
- User-Centered Design: Simplified quiz interface by focusing on essential questions and answers while using color gradients to reflect difficulty levels and enhance engagement.
- Visual Storytelling: Matched the fantasy game’s low-poly 3D design with a skeuomorphic UI, using vibrant colors, legible typography, and animated transitions like book-style pagination.
- Technical Adaptability: Optimized UI integration in Unity by exporting interface elements as PNGs, reducing game size and improving load times while keeping design flexibility.
- Usability Testing: Conducted testing with a class of 30 students, identifying the need for larger UI buttons and improved interactions for better mousepad usability.
Skills
Project Management
- Timeline Planning & Execution
- Scope Definition & Prioritization
- Agile & Sprint-Based Workflows
- Cross-Functional Collaboration
- Stakeholder & Client Communication
Product Design & Strategy
- End-to-End Product Design (Web, iOS, Android)
- Design System Creation & Maintenance
- Information Architecture & Interaction Design
- Product Discovery & Experience Optimization
- Usability & Accessibility Best Practices
Research & User Insights
- User Interviews & Usability Testing
- Prototype Validation & Iterative Feedback
- Data-Informed Decision Making
- Empathy-Driven Design Approach
Creative & Technical Craft
- Visual Design & Prototyping (Figma, Adobe CC, Sketch)
- iOS Human Interface & Material Design Guidelines
- Branding & Visual Storytelling
- Design Handoff & Developer Collaboration
Education
Federal University of Rio Grande do Sul, Porto Alegre (UFRGS)
Bachelor’s Degree in Visual Design
Awards
Apple – WWDC Swift Student Challenge, 2021 ↗
Apple – WWDC Swift Student Challenge, 2020 ↗